Careers Website, Logo and Style Guide
A multi-university careers website, designed to entice young people to consider a career in land management.
Key Contributions
Developed the branding guide.
Led the creative team on branding and responsive website design.
Consulted with the lead client/stakeholder and tech team.
What Did I Do?
Creative Direction:
Led the creative team to produce a website targeted at school leavers and under 25s.
Led the development of the LYC logo and category icons.
Branding Strategy and Guidelines:
Led the development of the branding strategy and final guideline document for distribution to participating University marketing teams.
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