Careers Website, Logo and Style Guide
![](https://cdn.myportfolio.com/62d7b25777eec4c5e2b523285709a514/7973ae65-0290-4639-b7d1-6809a4e07ea8_rw_1920.jpg?h=d6f84e8793f46a17cd70b909acc758ab)
A multi-university careers website, designed to entice young people to consider a career in land management.
Key Contributions
Developed the branding guide.
Led the creative team on branding and responsive website design.
Consulted with the lead client/stakeholder and tech team.
Led the creative team on branding and responsive website design.
Consulted with the lead client/stakeholder and tech team.
What Did I Do?
Creative Direction:
Led the creative team to produce a website targeted at school leavers and under 25s.
Led the development of the LYC logo and category icons.
Branding Strategy and Guidelines:
Led the development of the branding strategy and final guideline document for distribution to participating University marketing teams.
![](https://cdn.myportfolio.com/62d7b25777eec4c5e2b523285709a514/71574b27-481e-407b-b1cf-19a004779058_rw_1200.png?h=c7d45da5702af70880c2dccdb0599ef4)
![](https://cdn.myportfolio.com/62d7b25777eec4c5e2b523285709a514/aed063b9-e93b-4612-adbb-022a73a148f0_rw_1200.png?h=3b65d124ceb03e3134f507411e068ce5)
![](https://cdn.myportfolio.com/62d7b25777eec4c5e2b523285709a514/6bf62e27-f43d-412a-89d1-a2dd71a2ac7a_rw_1920.jpg?h=c604c224cb48d4c9af7301f77ed32d4a)